Stop losing leads.
Start closing deals.
A complete CRM for businesses running Meta Ads — capture leads automatically, manage your pipeline, and send server-side conversion signals back to Meta to lower your CPL.
Close the loop with Meta CAPI
Meta's browser pixel loses 30–40% of conversions to iOS privacy and ad blockers. Trace CRM sends conversion events directly from your server — so Meta sees every qualified lead and every closed deal.
Up to 40% of conversions invisible to Meta
iOS privacy controls and ad blockers silently prevent the browser pixel from firing
- Set up custom CAPI events mapped to your own pipeline stages
- Meta sees your full sales funnel — prospect, qualified, and beyond
- Send positive and negative stage signals so Meta learns your real funnel
- Result: lower CPL, better ROAS, smarter ad delivery
How the feedback loop works
Meta Ad Clicked
User submits Instant Form
Lead Captured
Meta → CRM in seconds
Lead Qualified
Rep updates status in CRM
CAPI Signal Fires
Server-side event · no pixel
Meta Optimises
Lower CPL · Better ROAS
Why it matters
Still managing leads in a spreadsheet?
Most businesses lose 40–60% of leads simply because there's no proper system to track, follow up, and convert them.
- Leads buried in WhatsApp chats and Excel sheets
- Follow-ups missed, no reminder system
- No idea which ads are actually generating revenue
- Meta pixel blocked by iOS — conversion data wrong
- Sales team working in silos, no shared view
- Manual weekly reports that are always out of date
- Every lead auto-captured in one clean pipeline
- Task reminders and notes on every lead
- Source attribution — Meta Ads, Website, Referral
- Server-side CAPI events bypass iOS and ad blockers
- Assign leads to reps with role-based access
- Real-time dashboard — always up to date, zero effort
Features
Everything your sales team needs
Purpose-built for businesses that run Meta Ads — not a bloated enterprise CRM.
Lead Pipeline
Visual status pipeline from first contact to closed deal. Never lose track of a lead again.
- New → Contacted → Qualified → Converted stages
- Assign leads to specific reps
- Notes, tasks, and follow-ups on every lead
Priya Sharma
Meta Ads
Ravi Kapoor
Meta Ads
Arjun Mehta
Sunita K.
Meta Ads
Who it's for
Works for any business that runs Meta Ads
Not industry-specific. If you capture leads from Meta and need to convert them — this is built for you.
Education & Coaching
Turn course enquiries from Meta Ads into enrolled students. Track admissions pipeline end-to-end.
Real Estate
Manage property enquiries, assign to brokers, and track site visits — from ad click to deal closed.
Finance & Insurance
Handle lead flows from multiple ad sets. Log follow-ups and track policy conversions per agent.
Healthcare & Wellness
Track patient enquiries, appointment bookings, and treatment conversions from your ad campaigns.
Marketing Agencies
Manage leads for multiple clients in isolated workspaces. White-label ready for agency use.
Any Meta Advertiser
If you run Meta Ads and manage leads, Trace CRM works. Industry is irrelevant — the pipeline is universal.
How it works
Up and running in 15 minutes
No developers needed. No complex integrations. Just four steps.
Capture
Connect your Meta Instant Form directly to Trace CRM. Leads flow in automatically within seconds of a form submission — no manual entry.
Manage
Assign leads to reps, update status, log calls and notes, set tasks and reminders. Your entire team works from one shared pipeline.
Convert
Update a lead's stage. Trace CRM sends your configured CAPI event to Meta — your full funnel, positive and negative signals, server-side.
Optimise
Meta uses your funnel signals to find more people like your best customers. Lower CPL, better ROAS — the loop closes automatically.
Pricing
Simple, transparent pricing
Monthly plans. Cancel anytime. Pick the plan that fits your team.
Professional
₹1,499
/month · GST inclusive
- Lead pipeline — all status stages
- Direct Meta lead capture
- Configurable Meta CAPI events
- Task assignment & call logs
- Admin + Sales Rep roles
Enterprise
Custom
Tailored to your team
- Everything in Professional
- Custom integrations
- White-label setup
- Multi-workspace support
- Custom onboarding session
- Priority & dedicated support
Cancel anytime · No lock-in · 7-day free trial included
See it live with your own ads
Book a free 20-minute walkthrough. We'll show you the full lead-to-CAPI flow using your own Meta setup, and answer every question — before you spend a rupee.
- Live walkthrough of the full CRM pipeline
- Meta CAPI setup tailored to your pixel and events
- Direct Meta Instant Forms integration demo
- Q&A — no time limit, no pressure to subscribe
Book your free demo
We'll reach out within 24 hours to schedule.
FAQ
Frequently asked questions
Everything you need to know before you subscribe.
Still have questions?